Pretty soon, you might be able to walk into your favorite store and mint an NFT.
Even with the current crypto bear market, recent findings from the research firm Security.orgthat NFT ownership has doubled over the last year, rising from an estimated 4.6 million people to 9.3 million people. The report also discovered that while the vast majority of Americans are not ready to purchase NFTs, about 16.3 million potential customers are likely to buy nonfungible tokens in the next 12 months.
“Everyone is always talking about NFTs, so we wanted to bring an actual experience into the Soho store that allows people to create their own NFTs. We hope to acquire new customers that are well versed in Web3, but this is also about getting our existing customers to be a part of this world. I think this will be a huge success.”
“Customers get to customize their NFT and are then able to film a video with that NFT to share on social media afterward,” he said. Following the mint, customers are sent a claim email that asks for their wallet address. “The NFT is then sent to their Ethereum address and will appear in their OpenSea account a day or so later,” he explained.While Ferragamo may be one of the first luxury fashion brands to offer in-store NFT minting, the Web3 media and entertainment brand known as Doodles.
“I think people see headlines about celebrities buying Bored Apes, which is exciting, but at the same time there is a cultural renaissance happening where independent artists are being empowered by this technology. It’s hard to see this, which is why it’s important to have a physical gallery where the community can experience the art first hand, while also meeting the artists and curators.”
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