NFT artists are not selling 'digital art objects.' They are selling a story—one that requires constant retelling:
” without any satire. You hear a lot about how NFTs will finally free culture from the baleful grip of Web 2.0—that is, from the influence of the big platforms that have snarfed up most of the profit of the attention economy, your Alphabets and your Metas.
Critics roll their eyes and talk about the absurdity of “buying jpgs.” But even this way of criticizing NFTs unintentionally embeds an unhelpful analogy. Collectors arebuying a digital image that functions like a discreet painting, as a “digital object.
The tendency for the NFT conversation to be dominated by large collections of slightly varied images flows from the need to have a story. A greater number of associated images means more transactions which in turn means more potential news events and data points to watch which in turn means more of a narrative to bet on.
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