Erin Andrews’ choices for wardrobe, hair and makeup for a Fox Sports Super Bowl broadcast have never been so important. The veteran sportscaster had to decide on all those things last month —…
’ choices for wardrobe, hair and makeup for a Fox Sports Super Bowl broadcast have never been so important.
During the interview, Andrews tells Flores, “You are so elusive. Is there anybody that can pull your flags?” Just as the athlete is about to answer, Andrews tries to yank them herself and starts to chase the surprised young woman. As the action ramps up, viewers hear Joan Jett and the Blackhearts covering the frantic song “Real Wild Child” and the audience follows as Flores is tracked by football players like Sauce Gardner and Davante Adams, and the digital influencer Mr. Beast.
Flag football is a cause celebre at the NFL, which has been investing in no-contact flag football leagues across the country in a bid to get younger people interested in the sport — and its tackle-fueled counterpart. “If you want to get a young person involved with the game, get them to play the game,” says Tim Ellis, the NFL’s chief marketing officer. Focusing the ad on a Spanish-speaking, female player was no accident.
For the Andrews interview to seem like a part of the action, everything had to look as if it were taking place in real time. The NFL was able to get a look at Fox’s Super Bowl graphics package, and used the same cameras Fox would be using at the event. Meanwhile, Andrews had to pick out the clothes, makeup and hairstyle she planned to use on Game Day — several weeks ahead of kickoff.
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