Just weeks after the milestone debut of TNFonPrime, Amazon and the NFL have announced plans for an annual game on the day after Thanksgiving, aka Black Friday
TNF
Black Friday, for decades a time for bargain-hunting holiday shopping has never been established before as a regular home for NFL games, with the assumption being that appetites are satiated by the menu of three games played every Thanksgiving Day. In targeting the day after the holiday — whose retail spending activity aligns with Amazon’s broader commercial mission — the partners hope to create, in effect, a new tradition.
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