The NFL has entered into a new multi-year partnership with video game publisher 2K Games which will encompass multiple upcoming titles
series from 1999-2004. The NFL has had a deal with Electronic Arts' EA Sports publishing label dating back to 2004, resulting in the popularThe new 2K, NFL games are described as "non-simulation football game experiences" and specifics on developers, exact titles and release dates are yet to be revealed. However, current projects are already in early development and are slated to launch sometime in 2021.
"We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences," David Ismailer, president of 2K, said. "It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization."
"Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort," said Joe Ruggiero, senior vp of consumer products at the NFL.
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