Several NFL teams have built entertainment districts surrounding their stadiums. Titletown in Green Bay features shops, restaurants, business spaces and residential homes. But what distinguishes it is its park, open year-round. From The New York Times.
Fans ice skate during Titletown Gameday Live, Dec. 12, 2021, at Titletown in Ashwaubenon, Wis., ahead of a game between the Chicago Bears and the Green Bay Packers.Deangelo Marshall, for instance, had gone to the regulation-size football field at the complex — a 45-acre mixed-use development adjacent to Lambeau Field — to throw passes to his stepson Paul Clay, 13. Another boy, around Clay’s age, joined their crew for a few throws, and later an adult did the same.
Titletown, which opened in 2017, features shops, restaurants, business spaces and residential homes. But what distinguishes it is its park, free and open to the public year round.
The Packers, formed in 1919 as a semiprofessional team, joined the NFL in 1921 and soon faced financial trouble. Local businessmen incorporated the team as a nonprofit two years later, which helped keep the franchise afloat as the league gravitated to markets in bigger cities. The shift to nonprofit status led to offering fans the ability to be shareholders .
The Heins planned to attend the game later that evening, but first they wanted Avalyn to experience Titletown. She particularly enjoyed running up and down 46-foot-high Ariens Hill, which is frozen in the winter for tubing. But the national culture wars seem to melt away in Titletown. Packers fans came for the season opener from across the Midwest, including Bradley Stone, 46, who arrived with his family from Duluth, Minnesota. It was the 14th birthday of his son, Madden, and the family spent the afternoon testing the 40-yard dash area. As his wife, Kirsten, 45, shouted “Go!” Stone took off, followed by his daughter, Ella, 11, and Madden.
It would have been difficult, he said, to attract so many startups to the area if not for the Packers and the unique way the franchise and the community are intertwined. Later that evening, as 15 million viewers on NBC tuned in, Rodgers methodically led the Packers to a 27-10 win over the Bears. The fans inside Lambeau Field, many wearing Cheesehead hats, roared and waved white towels.
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