While UCLA and USC stand to see increased revenues from the move, it will be a major financial hit to the remaining teams in the Pac -12, most notably Berkeley
On Wednesday, Gov. Gavin Newsom again criticized UCLA's decision to take its athletic program out of the Pac-12 Conference and into the the Big Ten, beginning in 2024.
Newsom has been vocal about his distaste for the move and attended a UC Board of Regents closed-door meeting Wednesday in San Francisco to discuss the issue. "UCLA must clearly explain to the public how this deal will improve the experience for all its student-athletes, will honor its century-old partnership with UC Berkeley and will preserve the histories, rivalries and traditions that enrich our communities," he said.
When UCLA officials announced the move, they noted that the financial boost from the Big Ten will allow the university to keep all of its athletic programs, some of which were believed to be in financial jeopardy without an influx of money. Officials also pointed to benefits for student-athletes, likely allowing them to obtain more lucrative"name, image and likeness" deals.
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