Newsletter publisher TheSkimm has laid off 13%, its second layoff this year as cuts ripple across media
It's the second layoff this year for the once-buzzy millennial media outlet.Layoffs hit newsletter publisher TheSkimm for the second time this year as it continues to face a punishing advertising market.
Two knowledgeable sources said 22 people were cut, or about 13% of the workforce. The round appears to have included an EVP of sales, VP of national sales, and the creative director, according to LinkedIn posts of recent days. Insiders called it a"mass layoff" and"bloodbath.
Founded by Carly Zakin and Danielle Weisberg in 2012, New York-based TheSkimm took off on the popularity of its newsletter, the Daily Skimm, aimed at millennial women. Over the years, TheSkimm raised over $28 million from investors including GV and RRE Ventures, as well as prominent individuals like Spanx founder Sara Blakely, Shonda Rhimes, and Mariska Hargitay.
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