Skoda has become the latest firm to reveal a simplified emblem, while a wordmark will now feature on all new cars
. These will be the first cars to release with Skoda’s new design language, too.Describing the new logo, sales and marketing boss Martin Jahn said: “We see this as the perfect opportunity to make our brand fit for the decade of transformation.”
For the wordmark, designers have incorporated the caron accent that usually sits above the ‘S’ – which it describes as key to its roots – within the letter. The firm wanted to keep the accent while removing the confusion that it believed it created among non-Czech-speaking customers. The new emblem features two different shades of green, named Emerald and Electric, which Skoda says represent ecology, sustainability and electromobility.
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