A private equity firm called Ethical Capital Partners recently bought the controversial MindGeek.
Last month a new Canadian private equity firm called Ethical Capital Partners announced the acquisition of MindGeek, the controversial owner of Pornhub and other adult content sites.ECP partner Solomon Friedman says that the firm is structured like a fundless sponsor, raising capital on a deal-by-deal basis.
But it also developed proprietary software called SafeGuard, which it claims can detect variants of a fingerprinted image. For example, a cropped or otherwise altered version of a video or photo that would slip through other solutions that require a pixel-for-pixel match. Several years back, Visa and Mastercard stopped doing business with the subscription side of Pornhub, and the company removed the majority of its videos.
What it still doesn't do, however, is require verification of everyone shown in the videos. In other words, you could be a verified uploader who posts nonconsensual videos of others. Yes, you attest to having their consent — and sometimes MindGeek requests it — but clearly it's a giant flaw with the system.
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