'Our algorithm establishes clout, which is not the amount of people, because we don't follow industrial logic. We value quality or skill.'
, Newman's point remains. After all, if we were to compare Cyrus' artistic innovation with Arca's cultural contributions, it becomes obvious that"no one is actually looking at things [through the lens of actual cultural impact]."
So in a world where only celebrities and big brands make money from relatively shallow metrics, New Life prioritizes a different sort of"engagement" — one that rewards"exposure relies on level of competence of user rather than number of users, which can be [altered]," per Newman. "Today, [you have to be] very niche," he explains."What works is when you have a strong connection to small group." And in New Life's case, it's all about the up-and-coming creatives with the potential to shift the cultural narrative for years to come.
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