.Hyundai has partnered with zeromcornejo to create an upcycled capsule collection featuring repurposed car seat waste.
Here’s a new lease on leather. Re:Style, a new global initiative by Hyundai launches in collaboration with New York-based label Zero + Maria Cornejo. The upcycled capsule collection, which features repurposed car seat waste, debuts alongside the New York Fashion Week festivities, with a showing at Public Kitchen on Friday.
The result is a 15-piece capsule collection, which incorporates a limited amount of leftover Hyundai Transys car seat waste to repurpose alongside Cornejo’s choice of responsibly created textiles, including 100 percent organic cotton bearing the Cradle to Cradle denim certification. Sustainability is starting to take the front seat in both industries, and not just in small collaborations or one-off products. For Hyundai, it aims to make an impact and lessen its eco-footprint, referencing the recent debut of the Hyundai Nexo — its first dedicated fuel cell electric vehicle that produces zero carbon emissions — and the collaboration with Cornejo as aligning to the greater “brand vision,” but Evans says it is still “just the beginning.
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