In addition to its unique color, the purple tomato also has health benefits and a longer shelf life than garden variety red tomatoes, scientists say.
The distinctive purple color means that "it takes no imagination to see that it's different," Pumplin said. "It really allows people to make a choice."In the past, forays into genetically modified foods have often focused on engineering crops that are more sustainable to produce, he added. But for consumers, the benefits of eating a genetically modified food are murky.
At the same time, "GMOs are not a silver bullet," he said. "It's one tool in our toolbox as plant scientists, as scientists, agronomists, to improve the food production system."
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