Facebook has launched a new 'Blood Donations' feature to connect blood donors with blood banks.
The social media giant launched a"Blood Donations" feature in the United States on Wednesday to connect blood donors with blood banks, including America’s Blood Centers, the American Red Cross, Inova, New York Blood Center, Rock River Valley Blood Center, Stanford Blood Center, Versiti and Vitalant, the company said in a press release.
“Through our partnership with Facebook, individuals will be able to conveniently find and connect with their local blood center to help meet the ongoing need for a diverse pool of blood donors in the US,” said Kate Fry, chief executive officer at America’s Blood Centers. “By encouraging blood donation...each of us can assure that the more than 30,000 pints of blood used daily throughout the country is available.
"Blood donation centers in India and Brazil found that 20% of people said that Facebook influenced their decision to donate blood, according to in-person surveys conducted at partner blood banks," the company's product director of health, Hema Budaraju, wrote in the release."I would be suspect of a large powerful company intervening in public health processes," Britt Paris, a researcher at the Data & Society Research Institute told ABC News.
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