A new documentary shines a light on first 'Sunset Boulevard' musical:
Like in the film when Desmond goes to speak with DeMille on the studio lot, Swanson insisted on going to the studio to present some songs from the show. Resembling Desmond, “she was really dressed up with a veil and everything else,” Stapley remembered, and the Paramount executives agreed to give Swanson a year to continue developing the musical.
The team continued to work on the show in Swanson’s Park Avenue apartment. The former film star spent at least $20,000 in development costs, and lined up a pair of Broadway producers to take it to the Great White Way. Swanson even sang a few songs from the show for executives from the Shubert Organization, which owned more than half of the theaters on Broadway.Similar to how Desmond develops feelings for Gillis in the movie, Swanson developed feelings for Stapley.
To make matters worse for the team, Paramount soon decided to quash the production. The studio planned to reissue the film, and believed that “it would be damaging for the property to be offered to the entertainment public in another form such as a stage musical,” explained one executive in a letter to Swanson. “I am, of course, very sorry to have caused you shock and disappointment,” the executive continued.
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