Similar Web, a company that tracks mobile engagement with apps and website, recorded a slow down at Netflix from the first to the second quarter 2019.
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Netflix's daily active user base continued to grow heartily year over year, based on the Similar Web data. Similar Web measures average daily active users and other activity on apps and websites, such as time spent, through a panel of hundreds of millions of Android phones and tablets globally. While the data from Similar Web doesn't capture Netflix's full footprint, it could give some insights into what is happening in some of Netflix's most important international markets.
The quarter-over-quarter declines were mainly due to double-digit percentage drops in daily active users in the Russian Federation and Ukraine, as well as smaller declines in key markets for Netflix including India and Brazil. Similar Web also recorded declines in daily active users in Argentina, Mexico, the Netherlands, Poland, Spain, and Thailand.
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