Some schools are creating new degree programs that let students take the bulk of their classes in the major they want—such as liberal arts or engineering—but blend in business courses to give them a grounding in running their own company
When Adam Johs was a student at the University of Iowa, he knew he wanted to eventually start a business. But he also knew he didn’t want to take the management courses and other requirements in a traditional business-school curriculum.
Instead, the 23-year-old chose the university’s new enterprise-leadership major, offered through the liberal-arts college. He took courses like psychology and creative writing—in which he wrote about his own life and came to understand his career goals better, he says.
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