New Car Owners, Including Tesla Owners, Less Satisfied Than In Prior Years — J.D. Power
J.D. Power does surveys. Lots and lots of surveys. Its business is collecting people’s opinions about things and then sharing that information with businesses — for a fee. For the past 28 years, it has been asking new car owners how satisfied they are with their cars in something called the U.S. Automotive Performance, Execution, and Layout study.
The latest J.D. Power APEAL study finds that infotainment systems are a prime example of a technology not resonating with today’s buyers. Only 56% of owners prefer to use their vehicle’s built-in system to play audio, down from 70% in 2020. Less than half prefer to use their vehicle’s built-in system to make phone calls, give voice commands, or for navigation assistance. That suggests many prefer to use the features they are familiar with on their smartphones.
Overall, satisfaction with gasoline-powered cars is the same as it is for plug-in hybrid cars at 842 points. Overall satisfaction with battery electric cars — including Tesla — is just 3 points behind, having risen 2 points since last year’s survey.separately, since it sells the most battery electric vehicles by far.
There are those who are quite happy to tune a radio or operate the windshield wipers themselves. On the other hand, my wife and I test drove an electric MINI recently that had more dials and switches than the cockpit of a 747. Somewhere in the middle, there must be a happy medium.as more competitors arrive in the marketplace. It perhaps should not be surprising that the lofty expectations people had about Tesla cars initially are being blunted a bit by familiarity.
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