The footwear company tapped Paul to collaborate on a 550 sneaker and apparel collection.
The Klutch Sports founder has a deep connection to the 550 sneaker. He regards the silhouette as a big piece of the late 1980s and early 1990s, a time period that greatly molded Paul. He also mentioned that the shoe was a favorite of his uncle and Paul mimicked how he would lace his 550s the same way.
“I’ve always been a sneakerhead,” Paul said. “I was the kid in my neighborhood that had every shoe. I played in new shoes and would switch at halftime — if a new shoe came out, the kids knew I probably got it. When New Balance approached me about this collab it was a hard thing to say no to.
But brands have long partnered with unexpected collaborators — K-Swiss for a period connected with Gary Vaynerchuk of VaynerX and VaynerMedia. ,” Paul said. “My focus will remain the same representing athletes but at the same time you can’t allow yourself to be kept in a box. You need to expand on your abilities while remaining focused on your day job.”
Paul also wanted to use this as an opportunity to inspire the youth and show them that all of their dreams are possible. The partners plan to hold community events to meet with kids. “This was something that was much bigger than me — impacting the youth and really allowing them to find their balance in life,” he said.
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