The British brand is testing the waters in the United States for its print-driven clothing.
, known for their artistic and creative merchandise. Five years later, she opened a store in Essex.
Now that the business world is returning to normal, Never Fully Dressed is in expansion mode. It recently hired a new head of e-commerce who is analyzing sales trends and helping to hone the company’s direction. Until recently, the Never Fully Dressed collection consisted mostly of spring/summer looks that were changed once a month. “We tend to have a theme of the month, whether it’s Western wear, ’60s Miami, or whatever,” Aylen said. “And we are heavy on prints that we design.”
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