A media training at the organization's annual conference provided a rare look inside the effort to control the narrative.
. After the local paper reported the story, the group added additional “context” but kept the quote. Eventually, after facing even more scrutiny, the organization removed the quote and apologized in a statement posted to its Facebook group.
He advised the attendees to instead make clear that the Hitler comment was “vile” but to immediately pivot to making the point that the Nazi leader indoctrinated children in schools, and that’s what Moms for Liberty was fighting against. Ziegler warned that any apology would become the headline, so that should be avoided.
The group is holding its second annual national conference here this week, drawing the five GOP presidential candidates, including former President Donald Trump and Florida Gov. Ron DeSantis. In a written statement, co-founders Justice and Tina Descovich said: “We hosted more than 100 members of the media at our national summit in Philadelphia — including NBC. The brokenness of our K-12 public education system in America cannot be hidden, and that is why we are proud that so many of our members are brave enough to do interviews with reporters — even when they are not fair or kind.”
“They’re lazy,” Ziegler said of reporters. “They have no idea what’s going on at school board meetings. Oftentimes they don’t even know how local government works.”“That’s where you reach the undecideds,” he said, adding that people who watch Fox News or MSNBC probably know how they’re going to vote but consumers of local news may not.Matt Rourke / AP
In an interview, Ziegler later described the mailer discussion as “an off-the-cuff example for campaigns that has nothing to do with the media training.”
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