Netflix has confirmed that it is actively working on a cloud gaming service in an effort to win where Google Stadia failed.
Netflix is going to try to succeed where Google failed., Leanne Loombe, Netflix’s vice president of external games, confirmed that the company is “underway” in its work to build out a cloud gaming service. Loombe did note that, while work is in progress, the company is “very early” in that work, so we shouldn’t expect an imminent announcement.
Netflix’s gaming experience is growing, but the experience is a little weird right now. While you can browse its gaming lineup in the Netflix app, you need to go outside of it on Apple and Google’s app stores in order to actually download them. This is the company’s way of meeting the current rules of each goliath’s app store rules, but it does make the user experience a little more clunky. Cloud gaming could be a potential solution to those hurdles.
Loombe says that the company is being “super thoughtful” about the development of its own cloud gaming solution in order to avoid the problems that Google Stadia ran into, but it’s unclear exactly what that means or what will be different about Netflix’s service. One of the obvious advantages that Netflix has over a completely new service like Google Stadia is its massive user base.
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