Netflix wants to grow its presence in the Arab world, but faces hurdles from competitors and authorities
have been part of Arab culture since before the Koran described how Allah wrought them from smokeless fire. They have inspired poets and the tale of Aladdin and his genie, popularised in the 18th century—and now Netflix, which started streaming “Jinn”, a supernatural teen drama, this month. Like its other upcoming series in Arabic, “Al Rawabi School for Girls”, it is set in a Jordanian high school. A third, “Paranormal”, will be its first Egyptian show.Markit, a research firm.
Netflix is now busily buying more local content and sealing new partnerships. It is testing cheaper mobile-only packages in Egypt. But outside the Gulf, where it competes with, digital infrastructure is mostly too shoddy, incomes too low and mobile data too pricey for similar schemes. The region’s prickly authorities raise hurdles, too. Even in relatively permissive Jordan, state-run media reported that officials want to censor “Jinn” for “lewd scenes” that offend public morals. In January Netflix took down an episode of “Patriot Act with Hasan Minhaj”, a current-affairs comedy show, in Saudi Arabia after its government accused the show of violating an anti-cybercrime law. The episode discussed the murder in Turkey of a Saudi journalist by Saudi security forces.
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