Netflix is now dealing with a deluge of big-money competition muscling into the ecosystem it more or less invented
, etc., etc.) means viewers get addicted to a new Netflix episodic at their peril. Netflix’s year-end awards slate is beyond reproach. Netflix’s attempts at imitating Hollywood blockbusters still carry a whiff of straight-to-Blockbuster inferiority. Their huge subscription base can guarantee huge audiences for non-IP star vehicles, which is how you create your own franchises. But the films are almost aggressively mediocre.
It’s one thing to trade quality for convenience when you’re the only game in town for at-home convenience. It’s quite another to hawk “all your favorite movie stars, in films that are 50-70% as good as their theatrical offerings” when you’re just one of a half-dozen major streaming platforms. This could be a paradigm shift whereby Netflix finds itself on the same playing field as its rivals.
Some of this is the inevitable result of A) everyone trying to copy Netflix’s early-bird success and B) studios becoming stingier with third-party content for the sake of boosting their platforms. The pandemic created a need for quick cash which saw the streamers nabbing some genuine winners, like Skydance’sThe Mitchells Vs. the Machines
. Give or take Netflix’s smart first-look deal with Sony , I don’t think we’ll see rival studios selling off their prized bulls to their biggest rivals anytime soon. Netflix will slowly, but inevitably, become more dependent upon Netlflix-specific content. My issues with Netflix, and this is not a “good/evil” issue, are how the streaming giant played by different rules and helped push general audiences away from theaters for non-tentpole films. That said, Netflix is only responsible for Netflix, and it’s the investor class and media punditry that convinced the rest of Hollywood to transform its entire business model by chasing Netflix’s arguably-inflated stock earnings.
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