Netflix puts The Witcher on track to become its biggest TV premiere ever
, proved to be a major ratings success for Netflix — depending on what data you follow.
In the streaming company’s latest letter to the shareholders, released on Tuesday, Netflix put the fantasy series on track to become its “biggest season 1 TV series ever.” The entire first batch of episodes dropped on Dec. 20 and within its first four weeks, drew in 76 million member households, according to Netflix.within its first four weeks. More than one user attached to the same account could have potentially watchedmultiple times, but Netflix still counts that as one member household.
By “chose to watch,” they mean an account that watched at least two minutes of a show or a film, “long enough to indicate the choice was intentional.” For, that record-breaking figure constitutes 76 million accounts that watched at least two minutes of the show. Some may have watched further, others may have stopped at just two minutes.
Netflix acknowledges this new way of tracking yields a much higher figure than their previous method. For example,logged 30 million account views under the 70 percent viewer metric threshold, but 45 million account views with the new metric. But the company’s reasoning is also mentioned: “Our new methodology is similar to the BBC iPlayer in their rankings based on ‘requests’ for the title, ‘most popular’ articles onwhich include those who opened the articles, and YouTube view counts.
, is vastly different to how Nielsen records data for television shows. Based on this move, one might even surmise that Netflix views its programming closer to Internet content and less to television and film.54 million accounts will choose to watchseason 3 in its first four weeks.since the series premiered on Netflix in 2016.40 million accounts watch the Oscar-nominated animated film
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