Netflix reported its second-quarter 2022 earnings Tuesday, revealing it lost 970,000 subscribers during the three-month period that included the launch of the first part of “Stranger Things” Season 4.
and exploring a cheaper ad-supported option. It has since made movement on both fronts, creating payment plans for password-sharing households in several countries and picking Microsoft as its partner in building the ad-supported tier, which Netflix said in its Q2 letter to shareholders Tuesday it now expects to launch in “the early part of 2023.”
The break from tradition paid off in viewership, with Volume 1 of “Stranger Things 4” becoming Netflix’s most-watched English-language series, a datapoint that is determined by how much a title is watched over its first 28 days of availability.
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