The date is set.
Things have moved fast for Netflix in the rollout of an ad-supported tier, which will cost less per month than its current subscription plans.
Then, on April 20, during an earnings call, Sarandos' partner-in-crime, Netflix's other Co-CEO Reed Hastings revealed that the streaming service was then “quite open” to the possibility of an ad-supported tier and could"figure it out over the next year or two.” They're talking a good game, but the company's executives took a long time to even consider taking commercials on their platform, a fact they've acknowledged in their new investor report, writing:"At Netflix, focus remains very important to us. These initiatives - paid sharing and advertising - do introduce some additional complexity."
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