Nestle said on Monday it would appeal a Dutch court's ruling that prohibits the Swiss food giant from selling its plant-based burgers in Europe under the 'Incredible Burger' name after a challenge from U.S.-based Impossible Foods.
The"Incredibly Veggie" plant based vegetarian burger of Garden Gourmet is pictured during a media presentation at Nestle in Vevey, Switzerland, February 12, 2020. REUTERS/Denis Balibouse
Last week, the District Court in The Hague granted an injunction filed by Impossible Foods to prevent Nestle from marketing its burgers as “Incredible” after arguing that the signage bore a strong visual, phonetic and conceptual resemblance to the U.S. company’s EU trademark and could confuse consumers.
“We are disappointed by this provisional ruling as it is our belief that anyone should be able to use descriptive terms such as ‘incredible’ that explain the qualities of a product. We will of course abide by this decision, but in parallel, we will file an appeal,” Nestle wrote in an email.
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