A vintage Porsche 911 is being converted to an EV in the US.
. Rogers heard about Everrati through a UK-based publication and contacted the company to inquire about its business and future — and, of course, about getting his Porsche converted.
Justin, I was interested in hearing what’s changed since we talked last? You’re expanding into the US market, you picked up a partner from gettacar…: Yeah, that’s right. Amit [Chandarana] joined. He’s very much looking at how we develop some of our commercial operations in North America. You’ll also have seen that we are partnering very closely with Aria. Aria [is] building Matt’s car as we speak, literally.: It’s kind of exciting.
Is this something that a lot of the high-end vehicle manufacturers are seeing? Their general customers are coming back to them saying: “Hey, we don’t really want this kind of stuff anymore?”: Really good question. I think certainly the way, let’s be honest, there’s so many new products out there right now, new EVs and, dare I say, our gateway drug is a [Porsche] Taycan. People that have a Taycan, they kind of think, “Wow, this is an amazing performance EV that drives like a proper car,” ...
I got to drive in a Ford F-100 Eluminator, which is a converted 1978 vehicle, and they used their crate motor. Do you think that there’s a lot of room to grow in that side of the market, and are you a part of that?: We’re kind of part of it, but we’re different. So our ethos is very much around in the same way as you might treat a beautiful brownstone house in New York, you’re not going to tear it apart, you’re going to keep the bits that are classic and are important to the structure ...
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