The NCAA has adequately addressed nine of 23 recommendations for creating comparable NCAA tournament experiences for men’s and women’s basketball players, according to a progress report released Wednesday
The Kaplan report said the NCAA failed to uphold its commitment to gender equity by prioritizing its cash-cow men’s tournament “over everything else” and put forth the recommendations that the NCAA has enacted or considered.
The progress report also pointed out the NCAA increased the 2022 women’s tournament expenses budget by $6.1 million and that an additional $1 million would be added. In the future, the NCAA is looking to pursue standalone rights for the women’s tournament once existing media and marketing contracts expire in 2024, the report said, as well as hiring a senior vice president for revenue focusing on both tournaments and creating a women’s tournament revenue distribution plan that’s more in line with that of the men’s tournament.
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