NBCUniversal Telemundo Enterprises has formed a new Hispanic Streaming business division, which will look to spur growth of Latinos on Peacock and across other Telemundo and NBCU platforms. The new…
The new division will be responsible for developing a content slate with more than 50 projects, the first of which will arrive in 2022. Telemundo’shas been promoted to EVP and GM of Hispanic streaming and will lead the new business unit. She will report to Beau Ferrari, chairman of NBCU Telemundo Enterprises.
Longtime linear rival Univision has been making moves in streaming, bulking up free, ad-supported service PrendeTV and laying groundwork for a subscription tier. Telemundo, by contrast, has not pursued a stand-alone service but instead emerged as a key supplier to Peacock, delivering thousands of hours of programming. Last month, NBCU parent Comcast said Peacock had reached 54 million sign-ups and 20 million monthly active users. It has both a free, basic tier and a $5-a-month Premium level.
“The NBCUniversal Telemundo Hispanic Streaming division immediately unifies and amplifies our unmatched resources and reach to our audience across the company, accelerating our presence on Peacock and the entire NBCU streaming portfolio,” Ferrari said in the official announcement.
One in four Americans under 35 is Hispanic, Rosado pointed out, “and they are voracious content consumers across languages and across platforms.” Using a company coinage, she described the target audience as “200-percenters” — viewers who are 100% Hispanic but also 100% American. “I look forward to partnering with Peacock and creators across the industry to tell stories that connect and represent this dynamic and vibrant community,” she said.
Before this latest promotion, Rosado was EVP of Entertainment & Content Strategy for NBCUniversal Telemundo Enterprises, where she oversaw the company’s omnichannel strategy with a focus on streaming. Previously, she was SVP of Digital Media, having joined the company in 2018 to develop Noticias Telemundo’s digital strategy in the run-up to the 2020 presidential election.
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