NBC leveraged Super Bowl LVI, the most-watched TV event of the year by a mile, to promote two corporate priorities: The final week of Winter Olympics programming and the Peacock streaming service.
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The company billed this day as"Super Gold Sunday" because it opened with Winter Olympics action, shifted to the Super Bowl, and will end with even more Olympics coverage.Sportscaster Mike Tirico personified this unprecedented combo by flying from Beijing to Los Angeles with a couple days at NBC Sports headquarters in Stamford, Connecticut in between.
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