It’s critical to break out of advertising conventions, such as defining ads only by length of time, says NBC Universal’s Linda Yaccarino, and Josh Feldman | VarietyStudio at Cannes presented by Inscapetv & iSpottv
Blair Imani, the executive director of Equality for Her, and activist Akeem Ali spoke to Variety‘s Ramin Setoodeh about why it’s essential for modern-day brands to embrace inclusion. During the Variety Studio at Cannes presented by Inscape & iSpot.tv, Imani said brands need to prioritize diversity because “they get dollars.” “The honest truth is that [...
“In the end, a lot of things are done through automation, but that still captures 80-90%,” Gowrappan said during the Variety Studio at Cannes presented by Inscape & [...]Elizabeth Rutledge, chief marketing officer of American Express, and Bess Spaeth, SVP global brand media and experiences for American Express, discussed adjusting messaging to fit specific consumers with Variety‘s Ramin Setoodeh at the Variety Studio at Cannes presented by Inscape and iSpot.tv. “It’s not about B-to-C.
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