With just under eight months before the Summer Olympics in Tokyo, NBC Sports has crossed the $1 billion mark in advertising sales
. The network expects to take in more than the $1.2 billion in commitment that it took in for the previous Summer Games in Rio. And already Tokyo is pacing well ahead of Rio, which stands as NBC’s highest-grossing Olympics ever.
“We believe the Olympics will unify our country,” Dan Lovinger, executive vp ad sales, NBC Sports Group, told reporters Tuesday during a conference call with reporters on Tuesday. The demand for live viewing in a streaming, on-demand content universe continues to drive interest from media buyers. Fox Sports last month sold all of its spots for the Feb. 2 Super Bowl at more than $5 million to as much as $5.6 million for a 30-second spot. By contrast, many years Super Bowl spots have still been selling up until just before the game. CBS Sports pulled in between $5.1 and $5.3 million for its coverage of the 2019 Super Bowl.
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