NBC News has a lot of stories to tell during the Olympics and the Super Bowl. One of them is about itself. The large NBCUniversal news division is using both events to get the word out about its gr…
and has been publicizing such recent efforts as having correspondent Holly Williams deliver a live report from the Ukraine for broadband viewers.
But NBC News has been particularly aggressive about touting its streaming efforts in recent weeks, even going so far in December as to buy full-page newspaper ads in The New York Times and The Wall Street Journal. In most of its marketing efforts, NBC tries to emphasize how its news stream is different from CNN’s in particular. NBC News Now doesn’t require a subscription and can be found in most places that dispense programming via broadband, whether it be a direct feed online or via smart TVs or broadband outlets like Amazon Fire and Roku.
“It’s free,” says Oppenheim. “We don’t charge a cent for it, and it’s ubiquitous and readily available.”and Hallie Jackson, both of whom have regular weekday shows on NBC News Now. The streaming-news outlet features 10 live hours of programming each day along with re-airs of that day’s “Nightly News.”
NBC News Group pledged in July of last year to add 200 new positions devoted to streaming and digital venues. Oppenheim says a promotional campaign to get the word out is likely to continue. Rivals are likely to do the same.
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