NBC Launches Campaign to Reclaim Brand Ownership of Hit Comedies (EXCLUSIVE)

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NBC Launches Campaign to Reclaim Brand Ownership of Hit Comedies (EXCLUSIVE)
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NBC is preparing a new salvo in the streaming-era TV branding wars. As audiences increasingly watch shows like “The Good Place” and “Superstore” on other platforms, the Peac…

NBC is preparing a new salvo in the streaming-era TV branding wars. As audiences increasingly watch shows like “The Good Place” and “Superstore” on other platforms, the Peacock network has launched a new campaign to remind them that these are, first and foremost, NBC shows. And they’re even enlisting a real-life peacock to convey the [...]“Saturday Night Live” was looking to shake things up with the casting of Shane Gillis — and it did, albeit unintentionally.

Organized flash mobs and mounting billboards still may not save your favorite shows, as some fan campaigns are finding out. Following Netflix’s most recent decision to stand firm on its cancellation of “The OA,” the question remains, “what will save these shows?” When networks and streamers find that smaller favorites aren’t big cash cows, fans [...

Entertainment One has released their findings into claims of racial discrimination and sexual harassment and assault made by Afton Williamson, former star of the ABC series “The Rookie.” A statement released by the company reads, in part, “As a result of the independent investigation, we have concluded that those identified in Ms. Williamson’s allegations [...

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