NBC estimates that about 17 million people in the United States watched the opening ceremony for the Tokyo Olympics held in a largely empty stadium, down 36% from the kickoff to the Rio de Janeiro Games five years ago.
The 17 million includes people who watched the ceremony live on NBC or online when it aired Friday morning and those who saw an edited version on NBC in prime time that night, the Nielsen company said Sunday.
NBC was unable to break down how many people watched live and how many saw the prime-time version. The 26.7 million who saw the Rio opening ceremony included both television and online viewership. Nine years ago, when the Summer Olympics were held in London, the opening ceremony drew a record-setting U.S. audience of 40.7 million people.
It’s difficult to tell how much the sluggish start to the Tokyo Games reflects decreased interest in the Olympics, which were delayed a year because of the COVID-19 pandemic, or profound changes in how Americans watch television. With the explosion of streaming as an alternative, ratings for live television have dropped sharply over the past five years.AP NEWS
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Tokyo Olympics: NBC “Won’t Ignore the Circumstances” of PandemicThe last time NBC Nightly News anchor Lester Holt was in Tokyo, he had to leave his shoes behind. It was 2011, and Holt was in the country covering the aftermath of the Fukushima nuclear power plan…
Consulte Mais informação »
Tokyo Olympics Viewership Way Down From 2016, But Streaming Up For NBCThe primetime ratings for the opening ceremony at the Tokyo Olympics aren’t modeling the Games’ time-honored motto. They’re not being delivered faster, and they certainly aren&82…
Consulte Mais informação »
Olympic Ratings Fall Sharply: NBC Says 17 Million Watched Opening Ceremony In U.S.The opening ceremony for the Tokyo Olympics drew nearly 10 million fewer viewers than the 2016 games in Rio de Janeiro.
Consulte Mais informação »
Olympic Ratings Fall Sharply: NBC Says 17 Million Watched Opening Ceremony In U.S.The opening ceremony for the Tokyo Olympics drew nearly 10 million fewer viewers than the 2016 games in Rio de Janeiro.
Consulte Mais informação »
Simone Biles' Tokyo Olympics off to shaky start but golds still in reachBiles' passage to two finals looked—at times—in serious jeopardy, as she continues her bid to become the most decorated female Olympic gymnast of all time.
Consulte Mais informação »
Sweltering Conditions Are a Tough Opponent at the Tokyo OlympicsThe Olympics have just gotten under way, but already sweltering conditions in the host city are adversely affecting some athletes
Consulte Mais informação »