The NBA is gearing up for its 2023 draft on Thursday at Brooklyn’s Barclays Center, and many of the year’s prospective draft picks are getting ready with help from the fashion world.
“We just wanted to work with Waraire because he’s a tall guy like ourselves,” Amen Thompson said about he and his brother working with Boswell. “He has a lot of experience in the field making suits. He’s made suits for a lot of great people and we thought him and us could have a good vision for the draft-day suit.”
“They are very wise beyond their years in terms of how they communicate and they know exactly what they want, but this was the first time they had anything made custom,” Boswell said. “I was like, it would be dope to do something that has a double-breasted essence, so we put a sketch together and shared it with them and their parents and we synced up fairly easily after I had the initial conversation with them.
To determine which draft prospects the brand will work with, Indochino works with players for a year on other big events, such as a major basketball game or their graduation, to start building long-term relationships. “We try to establish authentic relationships with [the players] early on, get to know them, follow them and when it’s their big day, we feel like we have an opportunity to really put something special together for them,” Green said. “Not just from an apparel standpoint, but for example with Scoot Henderson, we’re getting involved in his charity and helping other young men get suited up, so we really get behind these young men and their big day.
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