The NBA's standalone SVOD service follows a series of developments from sport leagues looking to bring content to digital platforms:
Both services offer live event coverage outside of traditional pay-TV. For its part, NBA TV will join an expanding portfolio of streaming options for NBA fans: NBA League Pass, the premium subscription offering, includes access to every game as well as live coverage of preseason and the NBA finals for $29 a month with ads, or $40 ad-free.
It can appeal to younger fans. With the exception of MLS, the NBA has the youngest TV audience compared with every other US sport, with an average viewer age of 42, Magna Global. By making NBA TV accessible to anyone with internet, the league can more effectively reach its younger fans, who are more likely to be cord-cutters or cord-nevers. The lower price point could also appeal to younger fans — like college students or recent graduates — who might have more limited budgets than older fans.
Mobile-first, social enhancements. NBA TV will also include new enhanced viewing options, including new camera angles, with footage captured exclusively on smartphones, live on-screen group chats with NBA influencers, and statistical overlays of live game feeds.
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