Turner Sports said its coverage of Sunday’s NBA All-Star Game, simulcast live on TNT and TBS from Chicago’s United Center, drew an average of 7.3 million viewers, an 8% increase over la…
Overall, the pregame coverage on TNT averaged 6.3 million viewers overall, up 19% over last year.
The format of the game, which included an open, commercial-free fourth quarter, also helped spur interest. Turner said viewership peaked at 8 million from 11:15-11:30 PM ET, when Team LeBron came back to beat Team Giannis 157-155.
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