NBA All-Star Crossover event celebrates basketball culture

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NBA All-Star Crossover event celebrates basketball culture
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Fans can enjoy an “infinity room,” a portable salt cave and more at the Salt Palace through Sunday. NBAAllStar

Ximena Corral, 8, shows off her temporary tattoo during the NBA Crossover media preview party Feb. 16, 2023, inside the Salt Palace Convention Center. NBA Crossover is a multi-day interactive fan event that showcases basketball culture with player appearances, live performances and unique multimedia presentations focused on art, music, fashion, technology and entertainment as part of the NBA All-Star Weekend.

A number of the NBA’s corporate sponsors — including AT&T, Kia, Canada Goose, Starry soda and Wilson sporting goods — have booths with games and giveaways. In the NBA Jam Session, fans can partake in mini-games and activities. At Center Stage, in the Salt Palace’s Grand Ballroom, there will be concerts from such artists as Pitbull, The Kid Laroi, G-Eazy, Saweetie and Ria.

“I kind of had the culture ingrained in me from pretty young,” she said. “As soon as I learned how to draw, basketball themes carried on into my work.” When the WNBA sent her an email to collaborate and combine her two passions — art and basketball — it all came together for her. Convention center workers clean and prep displays during the NBA Crossover media preview party Feb. 16, 2023 inside the Salt Palace Convention Center in preparation for the weekend events. NBA Crossover is a multi-day interactive fan event that showcases basketball culture with player appearances, live performances and unique multimedia presentations focused on art, music, fashion, technology and entertainment as part of the NBA All-Star Weekend.

NBA merchandise for sale is ready for the all-star crowds during the NBA Crossover media preview party Feb. 16, 2023 inside the Salt Palace Convention Center. NBA Crossover is a multi-day interactive fan event that showcases basketball culture with player appearances, live performances and unique multimedia presentations focused on art, music, fashion, technology and entertainment as part of the NBA All-Star Weekend.

Also for sale are beverages with ties to basketball and Sunday’s game: Maison No. 9 rose wine from rapper Post Malone , Utah Jazz minority owner Dwyane Wade’s Wade Cellar Wine, and the NBA’s corporate partner, Hennessy cognac.— whose North American brand ambassador is Minnesota Timberwolves center Rudy Gobert.

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