Nonprofit to retire the ‘Crying Indian’ anti-pollution ad.
Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an indelible piece of TV pop culture.
The nonprofit that originally commissioned the advertisement, Keep America Beautiful, had long been considering how to retire the ad and announced last week that it’s doing so byThe so-called “Crying Indian” with his buckskins and long braids made the late actor Iron Eyes Cody a recognizable face in households nationwide. But to many Native Americans, the public service announcement has been a painful reminder of the enduring stereotypes they face.
When it premiered in the 1970s, the ad was a sensation. It led to Iron Eyes Cody filming three follow-up PSAs. He spent more than 25 years making public appearances and visits to schools on behalf of the anti-litter campaign, according to anFrom there, Cody, who was Italian American but claimed to have Cherokee heritage through his father, was typecast as a stock Native American character, appearing in over 80 films.
“At that point, every single person who showed up with braids and buckskins, on TV or anywhere in the movies, I glommed on to that because it was such a rare thing to see,” said Folsom, whose areas of study include Native American pop culture. “I did see how people littered, and I did see how the creeks and the rivers were getting polluted.”
She applauded Keep America Beautiful’s decision as an “appropriate move.” It will mean a trusted group can help control the narrative the ad has promoted for over 50 years, she said. “It was one of the top 100 commercials,” said Robert Cody, an enrolled member of the Salt River Pima-Maricopa Indian Community in Arizona.
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