Thursday, Sept. 29 is National Coffee Day with freebies and deals brewing at chains across the country.
CoffeeCoffee consumption has soared in America, reaching a two-decade high this year as many take on post-COVID routines, accordingThe group found that 66% of Americans drink coffee each day, more than any other beverage — including tap water. That figure was also up nearly 14% since January 2021, the NCA said.
Meanwhile, consumption of espresso-based beverages — typically prepared away from home — has increased by 30% since the start of the pandemic, according to the polling. And despite rising inflation this year, coffee giants like Starbucks have continued to see record demand. during an investor day that the company so far has been "immune … from any recognition whatsoever that there is a downturn in customer traffic, a downturn in terms of average ticket.
Schultz noted that Starbucks has seen a dramatic shift in its business with drive-thru now accounting for 50% of U.S. sales and mobile orders accounting for 25%. There has also been a surge in demand for cold beverages. Starbucks, along with other big chains like Dunkin’ and Krispy Kreme, launched fall menus, including pumpkin spice offerings, back in August.From pumpkin spice lattes to pumpkin-flavored doughnuts, it's clear the flavor is now an autumn staple of the American diet. Many chains are offering deals on Thursday to celebrate National Coffee Day 2022. A majority require customers to sign up for rewards programs to cash in on the deals.
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