NASCAR teams call revenue model ‘broken,’ warn of layoffs

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NASCAR teams call revenue model ‘broken,’ warn of layoffs
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Although TV money is split between NASCAR, teams and the tracks, the committee found that the value of the teams is just 7% while the tracks and NASCAR have 93% of the value.

The Cup Series is heading into the Charlotte Motor Speedway road course playoff elimination race Sunday with three full-time drivers sidelined with injuries suffered in NASCAR’s new car and no clear answer as to how to fix the safety concerns.

“We’ve gotten to the point where teams realize the sustainability in the sport is not very long term,” Polk said. “This is not a fair system.” “A key focus moving forward is an extension to the charter agreement, one that will further increase revenue and help lower team expenses,” NASCAR said. “Collectively, the goal is a strong, healthy sport, and we will accomplish that together.”

The battle over costs has simmered for years. In 2016, NASCAR adopted a charter system for 36 cars that is as close to a franchise model as possible in a sport that was founded by and independently owned by the France family. The charters at least gave the teams something of value to hold — or sell — and protect their investment in the sport.

The current charter agreement expires at the end of the 2024 season, the same time that NASCAR’s current television deals expire. “We have become full-time fundraisers,” Alpern said. “Instead of working on our business, we’re raising money just to exist.”

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