Napa startup Moveable Feast to delivery Michelin-quality dinner kits into homes

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Napa startup Moveable Feast to delivery Michelin-quality dinner kits into homes
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The Bay Area has a new meal kit service that features menus from award-winning chefs, and it's launching nationwide soon.

partners with award-winning chefs at restaurants nationally to develop menus that can be turned into deliverable meal kits to serve four, eight or 12 people.Jewel of the South, Sybert is the chef and owner of D.C.-based Tail Up Goat and Revelers Hour, and Reyes is a former communications executive at Tesla.

In December, they began a limited rollout in the Bay Area and the service is launching nationally in March.of Ernest is one of their first partners. His upcoming menu for the March box includes The menus are designed with pre-meal snacks, a main protein dish, side dishes, sauces and dessert. Eventually, Stubbs wants to add an optional wine pairing add-on.

The meals are prepped and shipped from a single kitchen facility in Napa, and the company primarily partners with local Bay Area farms to source ingredients. The menu from Ernest will feature steak from Schmitz Ranch, dairy from Straus Family Creamery, cornmeal Tierra Vegetables, crab from Four Star Seafood and Provisions, and oranges from Napa Wild, among other vendors.

Moveable Feast is expecting to reach margins of 35% to 40%, or better, as it scales and reaches full capacity, Stubbs said, and will eventually open additional regional kitchens.So, who is their target customer? At the price point, it's easy to imagine that Moveable Feast's meal kits might appeal to higher income urbanites in major metropolitan regions, but Stubbs also thinks demand will come from another type of consumer.

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