'We are looking for disrupters,' said senior creative director Nathalie van Sasse van Ysselt. 'We have an active creative-development department.'
It’s expected to house a record 160,000-square-foot wraparound LED display on the interior, while the exterior will be coated with a record 580,000-square-foot exterior LED display “that can be seen from space,” reported Andrew Shulkind, head of capture for MSG Sphere Studios, a Burbank facility that will house the core production and postproduction-work content designed for the Sphere. The LED display can accommodate 16K-by-16K picture resolution.
“We are looking for disrupters,” said senior creative director Nathalie van Sasse van Ysselt. “We have an active creative-development department. We are hosting VIP tours in Burbank and testing these creative tools, so we can open up the ideas for creatives.” While designed for immersive entertainment, Shulkind was asked if a portion of the LED sphere could be used to display content at a more traditional aspect ratio — such as Hollywood tentpoles or live events including the Super Bowl — and responded, “Can you? Yes. Will we? Maybe.”
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