My iPhone knows my inside leg measurement
, which housed pillars full of infrared cameras. When activated, the system would scan your body and help you determine the ideal sizes for trying on clothes.
Returns are, after all, a key problem for e-commerce fashion brands, since buyers can’t be sure that their preferred size will actually fit them. “A lot of consumers buy three different sizes and return the other two,” which is bad for both the planet and most retailers’ bottom lines. If you know ahead of time what you need to order, the wastage and expense should decrease.
Once you’ve previewed your avatar to check it is more or less in the right shape, you can then send it off to the cloud to be properly analyzed. You may notice that, in use, your face, hands and feet are replaced with something blank and generic. This, says Yu, was an intentional move to protect user privacy given that you’ll be partially-clothed during the scanning process.
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