Must Read: Decoding Gucci's Merchandising Success, Fashion Businesses That Could Survive a Recession

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Must Read: Decoding Gucci's Merchandising Success, Fashion Businesses That Could Survive a Recession
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Behind the fashion week frog account:

Author:Rania BoltonUpdated:Sep 20, 2019Original:Sep 20, 2019These are the stories making headlines in fashion on Friday. It's no secret that Gucci has experienced incredible success since the arrival of its creative director Alessandro Michele in 2015. Much of Gucci's success is credited to a creative and merchandising strategy that has brought attention to short-term trends while still moving staple products.

"It's not a runway, it's not solely model-focused. In my part of it, which is really scenic and the look and feel of the show, it’s kind of contrarian. It doesn't have video, it doesn't have a lot of the confetti, laser video that maybe a VS show would have. I think the message is completely different also. The message for Savage x Fenty is it has a broader breadth in its inclusion and seeing beauty in a wider spectrum," he says.

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