Alexis Bittar regains ownership of brand:
These are the stories making headlines in fashion on Thursday. may have an annual revenue of a more than $5 billion, but it doesn't have the best public image.
Often viewed as a bully in the fashion industry, online critics frequently condemn the Chinese fast fashion giant for plagiarism and the environmental impacts of its rapid production model. The company's latest marketing effort hopes to repair its reputation by promising to fund emerging designers.'s M.C. Nanda takes a closer look at its redemption campaign and whether any consumers will actually buy into it.
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