Steve Stoute says next gen artists will own their masters from the start.
Share on linkedin UnitedMasters CEO Steve Stoute speaking on Thursday Oct. 12, 2023 to Axios' Hope King in New York. Photo: Steven Duarte/Axios
Recording artists like Lady Gaga, Drake and Nicki Minaj should unionize, argues one longtime music industry exec. "Artists were not involved in negotiating the rates that they get ," Steve Stoute, CEO of digital music distribution startup UnitedMasters, said at the"Whether it's formally called union or some committee that comes together that represents their values," artists need "structured discussion" for "transformative deals," said Stoute.Hollywood writers and actors have been fighting for more pay as streaming platforms use their content to drive growth.
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